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	<title>Spreed:Blog - Mobile News for Media and Publishing Executives</title>
	<link>http://blog.spreedinc.com</link>
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		<title>Location Based Services: The Pros, The Cons and Where to Go from Here</title>
		<description><![CDATA[It will be no surprise to our readers that at Spreed we believe strongly in the promise of Location Based Advertising (LBA). We have talked about LBA in many of our previous posts and have built powerful  LBA features into our CleverAds mobile advertising platform. For those unfamiliar with Location Based Advertising it is any [...]]]></description>
		<link>http://blog.spreedinc.com/?p=383</link>
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		<title>Location-Based Advertising Trial Shows Great Consumer Response</title>
		<description><![CDATA[At Spreed we are strong believers in mobile advertising and we know that the early days of this market are going to be filled with trials and tests. The market is still very young and filled with banner advertising and non-actionable landing pages. The next step is to leverage the unique opportunities made available by [...]]]></description>
		<link>http://blog.spreedinc.com/?p=379</link>
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		<title>&#8216;USA Today&#8217; Gets $50 iPad CPMs</title>
		<description><![CDATA[Even more good news regarding the mobile advertising industry so far in 2010. It seems that all the hype (whether deserved or not) surrounding the iPad has translated into some very early successes for newspapers like Gannett&#8217;s USA Today. The Washington Post is reporting that USA Today sold a $50 CPM for its inaugural advertiser [...]]]></description>
		<link>http://blog.spreedinc.com/?p=377</link>
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		<title>Mobile Advertising in Canada Grew by 68% during Q1 2010</title>
		<description><![CDATA[We need to apologize for the lack of posts in the past month, but as you can tell by the title, things have really been picking up. BuzzCity, a global advertising network that releases a quarterly advertising index, reported that mobile advertising grew by 38% globally in Q1 of 2010. As a personal anecdote, we can [...]]]></description>
		<link>http://blog.spreedinc.com/?p=369</link>
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		<title>Special Offer for the Canadian Newspaper Association Ink and Beyond Conference</title>
		<description><![CDATA[The Spreed team will be attendance at the Canadian Newspaper Association Ink and Beyond conference. We are very excited to be supporting this event as an exhibitor. For the next two weeks we will be offering a special 50% yearly discount to all attendees of the conference. Contact us at dave[at]spreedinc[dot]com if you are interested.]]></description>
		<link>http://blog.spreedinc.com/?p=367</link>
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		<title>ABC To Audit Newspapers On Mobile</title>
		<description><![CDATA[MediaPost submitted an interesting article last Friday regarding the Audit Bureau of Circulation and their decision to include mobile page views into their new data points for newspaper readership. For those who do not know the ABC measures the readership of newspapers both offline and online. The inclusion of mobile readership into these numbers bodes [...]]]></description>
		<link>http://blog.spreedinc.com/?p=365</link>
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		<title>The Future of iAds : Is it Really a Premium Network?</title>
		<description><![CDATA[About a month ago, Apple announced iAds  and when it was first launched there was a lot of speculation as to whether or not it would be the right tool to help media companies monetize their mobile applications. We wrote a blog post on it here stating that it probably was not the best solution for [...]]]></description>
		<link>http://blog.spreedinc.com/?p=358</link>
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		<title>How News Organizations Need to Change in Order to Succeed : NAA MediaXChange Keynote with Rishad Tobaccowala</title>
		<description><![CDATA[This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North [...]]]></description>
		<link>http://blog.spreedinc.com/?p=352</link>
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		<title>NAA MediaXchange 2010</title>
		<description><![CDATA[For the next five days we will be heading down to Orlando, Florida for the 2010 NAA MediaXchange. The MediaXchange is one of those rare times of the year that everyone in the North American newspaper industry comes together to learn, share and have some fun. We will be bringing you all the news and [...]]]></description>
		<link>http://blog.spreedinc.com/?p=350</link>
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		<title>Why iPad Adaptation is an Uphill Battle for Incumbent Publishers</title>
		<description><![CDATA[A great post appeared on the O&#8217;Reilly Tools of Change for Publishing blog today by Andrew Savikas about the new Popular Science+ iPad application. He makes a great point and one that we have been advising a number of our clients to remember. When publishing on the iPad ensure that your content in dynamic and [...]]]></description>
		<link>http://blog.spreedinc.com/?p=346</link>
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		<title>iPhone OS 4 Event Review : Stats, Features and iAds</title>
		<description><![CDATA[Apple, who are notorious for their big media events, made their official announcement of the iPhone/iPod Touch OS 4.0 features today. There are loads of new features to go through, but I will do my best highlighting the most important ones here. Firstly some statistics: 300,000 iPad sold on first day of sales. 450,000 iPads [...]]]></description>
		<link>http://blog.spreedinc.com/?p=332</link>
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		<title>Mobilizing Retail : If it&#8217;s Important to Retail Advertisers, it&#8217;s Important to Publishers</title>
		<description><![CDATA[Retail advertising is the engine of newspaper revenue.  Of the $13,356.2 billion spend on national and retail advertising in Q&#8217;3 2009, 77% came from retail.    As retailers and newspapers continue to test new ways to engage shoppers, flyers are and will remain an connection bewteen retailers and their customers. According to Matthew Tilley, COO of Inmar quoted [...]]]></description>
		<link>http://blog.spreedinc.com/?p=306</link>
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		<title>The iPad Frenzy</title>
		<description><![CDATA[So it&#8217;s official, we had a chance to play with the iPad this morning and it is without a doubt a game changer. Whether more articles are read on this device or on mobile phones is yet to be seen, however the look and feel of a newspaper on its brilliant high resolution screen is [...]]]></description>
		<link>http://blog.spreedinc.com/?p=325</link>
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		<title>How to do Clever Mobile Advertising in 2010? Don&#8217;t copy web!</title>
		<description><![CDATA[This is a guest post from Tomi Ahonen. Tomi is an author of six bestselling hardcover books and three eBooks, who is greatly respected by his peers and is referenced in over 60 books by other authors. He speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi [...]]]></description>
		<link>http://blog.spreedinc.com/?p=320</link>
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		<title>Is The Mobile Web More Popular Than Reading?</title>
		<description><![CDATA[The European Interactive Advertising Association (EIAA) recently released a study on European usage of the mobile web. According the EIAA a whopping 71 million European&#8217;s use the mobile web on a weekly basis. They also found that on average European surf the web for an average of 6.4 hours a week. Where the study falls [...]]]></description>
		<link>http://blog.spreedinc.com/?p=317</link>
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		<title>The iPad is Coming: Are You Ready?</title>
		<description><![CDATA[Well it&#8217;s only a few days away and the anticipation is certainly building up. The iPad will be available in stores April 3rd, but consumers are not the only ones who are investing money into this revolutionary new device. As we already know The New York Times is launching an iPad application that will be [...]]]></description>
		<link>http://blog.spreedinc.com/?p=315</link>
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		<title>Apple and Newspapers Can Co-Exist</title>
		<description><![CDATA[http://seekingalpha.com/article/193140-apple-and-newspapers-one-hand-will-wash-the-other]]></description>
		<link>http://blog.spreedinc.com/?p=302</link>
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		<title>Flurry Smartphone Industry Pulse, February 2009: Traditional Media Dominating the News Category</title>
		<description><![CDATA[http://blog.flurry.com/bid/31376/Flurry-Smartphone-Industry-Pulse-February-2010?source=Blog_Email_[Flurry+Smartphone+In]]]></description>
		<link>http://blog.spreedinc.com/?p=297</link>
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		<title>Mobile Newspaper Apps Deliver Young Readers</title>
		<description><![CDATA[“A new survey by the Pew Research Center released Monday found more than a quarter of all American adults read news on their mobile.” -Pew research This headline from the March 3rd edition of MobileMarketing Daily caught our attention.  The headline is taken from the recently release Understanding The Participatory Newspaper Consumer which is a [...]]]></description>
		<link>http://blog.spreedinc.com/?p=255</link>
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		<title>Mobile Newspaper Applications: Beyond the Headlines</title>
		<description><![CDATA[It is often a habit of mobile developers to crunch every piece of functionality they can into their apps. This is a fatal flaw in many of the applications that we see built for newspapers and media companies today. There is a very fine line that needs to be drawn between user experience (UX) and [...]]]></description>
		<link>http://blog.spreedinc.com/?p=258</link>
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