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	<title>Spreed:Blog - Mobile News for Media and Publishing Executives &#187; readius</title>
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		<title>Oops! Corrections, Corrections&#8230;</title>
		<link>http://blog.spreedinc.com/?p=16</link>
		<comments>http://blog.spreedinc.com/?p=16#comments</comments>
		<pubDate>Fri, 11 Jul 2008 19:19:34 +0000</pubDate>
		<dc:creator>Dave Coleman</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[correction]]></category>
		<category><![CDATA[e-ink]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[polymer]]></category>
		<category><![CDATA[readius]]></category>

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		<description><![CDATA[Those of you who are tech-savvy probably already saw the mistake we made in yesterday’s blog. In our excitement over what we had perceived to be a major step forward in mobile device design, we rushed to an incorrect assumption. A statement on Readius’s website was misunderstood and led us to think that this was [...]]]></description>
			<content:encoded><![CDATA[<p>Those of you who are tech-savvy probably already saw the mistake we made in yesterday’s blog.  In our excitement over what we had perceived to be a major step forward in mobile device design, we rushed to an incorrect assumption.  A statement on Readius’s website was misunderstood and led us to think that this was something more than e-ink.  But the article in the NY Times clearly stated otherwise.  Oh well.  At least we were right about the size.</p>
<p>One of our blog readers did point out that;</p>
<p>“…<span style="font-size: 10pt">The new gen Sony R<font color="#000000">eader about to launch will rea</font>d the ePUB format (a new standard in ebook formats put together by the IDPF), and ePUB is essentially XML. The Sony Reader with its E-ink display will therefore be able to have internal links (index entries, table of contents, references, etc.), re-sizeable and re-flowable text, etc. I.e. all the trappings of XML.”</span></p>
<p>This is a positive step, but until e-ink is able to display in colour and handle multimedia, there wil be significant usability limitations.</p>
<p><font color="#000000"><span style="font-size: 11pt; color: #1f497d"><br />
</span></font></p>
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		<title>One More Step in the Right Direction</title>
		<link>http://blog.spreedinc.com/?p=15</link>
		<comments>http://blog.spreedinc.com/?p=15#comments</comments>
		<pubDate>Thu, 10 Jul 2008 16:04:25 +0000</pubDate>
		<dc:creator>Dave Coleman</dc:creator>
				<category><![CDATA[Reading]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[e-ink]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[polymer vision]]></category>
		<category><![CDATA[readius]]></category>
		<category><![CDATA[saccades]]></category>

		<guid isPermaLink="false">http://blog.spreednews.com/?p=15</guid>
		<description><![CDATA[At Spreed we love the Kindle. Any technological innovation that makes electronic reading easier and more accessible is alright with us. But the product has two clear limitations that bother us. First, and foremost, is its size. We get it – Amazon is almost metaphorically replicating the traditional book here. But in this case we [...]]]></description>
			<content:encoded><![CDATA[<p>At Spreed we love the Kindle.  Any technological innovation that makes electronic reading easier and more accessible is alright with us.  But the product has two clear limitations that bother us. First, and foremost, is its size.  We get it – Amazon is almost metaphorically replicating the traditional book here.  But in this case we think holding on to a form factor that is quickly becoming anachronistic is a mistake.  People no longer want “portable”, they want “pocket-size” when it comes to their mobile devices.  Why should their mobile reading device be any different?</p>
<p>The second limitation is Amazon’s decision to use e-ink.  Again, they’re trying to replicate the traditional reading experience. Less light being emitted from the page means fewer saccades (eye movements) which means a slightly more pleasant experience.  But at what cost?  E-ink is necessarily a picture of the page.  It is not HTML or any dynamic code, and that renders the device little more than a picture window.  Obviously, Spreed is all about leveraging the power of the computer to assist and improve the reading experience, so our bias here is pretty transparent.  But by opting for e-ink, rather than a traditional browser, the Kindle forces itself into a corner and prevents the user from using the device in so many other ways.</p>
<p>Thankfully, there are others out there who are moving in the right direction.  Case in point: <a href="http://www.polymervision.com/">Polymer Vision’s</a> new <a href="http://www.readius.com/">Readius</a>.  Check out <a href="http://www.nytimes.com/2008/07/06/technology/06novelties.html?_r=1&amp;ref=technology&amp;oref=slogin">this article from the New York Times</a> that describes the Readius in more detail.</p>
<p>The Readius is trying to offer pretty much everything that the Kindle does.  Only it meets the two criteria above – it’s pocket-sized (therefore truly mobile) and is not limited by e-ink.  Take a look at the picture and it’s not hard to imagine the device as a phone.  Isn’t that exactly what we really want?</p>
<p>Congratulations to Polymer Vision for taking us one more step in the right direction.</p>
<p><img src="http://graphics8.nytimes.com/images/2008/07/06/business/06novel_600.jpg" alt="Readius" align="middle" height="226" width="486" /></p>
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