We had a tremendous year at Spreed, with the support of our partner digital media properties, successfully launching mobile apps to millions of mobile consumers. Whether setting in motion trial experiments, producing first-of-a-kind mobile apps in the market, or acting as sub-contracted developers with end-to-end service delivery expertise, we were able to accelerate our partners’ time-to-market on all mobile media platforms. In doing so, we rapidly delivered certified mobile app downloads, exponentially improved media property pageviews and significantly increased advertising revenues for them, especially when benchmarked against 3rd party builds currently in the market.

For example, some of our most notable successes were:

The launch of The Globe and Mail, Metro News Canada (1st Bilingual mobile app featured by Apple), Sing Tao News (largest Asian market newspaper in Canada), Guardian Media, Scripps’ GoVols mobile sports app for the University of Texas and more.

This resulted in:

• Cumulatively spawning millions of page views per month per app while driving new mobile media brand and revenue opportunities for each.
• Some mobile apps now are attracting more page views per month than on their branded Internet websites; with loyalty to the brands and mobile apps extremely high on a daily basis.
• Some partners seeing more than 2% CTR’ s on ad campaigns ran and sold by their in-house sales teams; as well as upwards of $15 average CPMs for mobile ad sales — much higher than industry norms for these premium media properties.

With proven successes like these in the market, along with our proprietary service delivery innovations for mobile analytics and advertising at Spreed, it is with complete confidence that we believe that our partners will significantly increase pageviews and revenue streams from their mobile media properties in 2010.

We are going to make a major push in 2010 to share our industry findings with everyone. Please keep coming back and do not hesitate to contact me at dave[at]spreedinc[dot]com if you have any questions about building or monetizing mobile apps.